In Maine we have a Guild web site that offers a lot of information about the Guild, both for Guild members, non-members who might like to join, as well as for consumers who are curious about cheese making in Maine and perhaps where they can find some.
For consumers we offer an on-line map of all Guild members who are commercially licensed to sell cheese — this is a benefit of Guild membership, as well as a feature for consumers. Through that map they can see the closest cheese makers to their home, as well as to click through to any cheese makers own web site with more specific information including what cheese they sell and where they sell it.
The idea of a direct and easy way to get consumers to access information doesn’t line up with sub-menus and interior pages of our web site. At the same time we didn’t want the front page of our web site to be dominated with a Guild cheesemakers map. What we came up with instead is to purchase the internet domain “EatMaineCheese.com” and then to redirect all of those look-ups straight to the Guild cheesemakers map on our web site. Once they’ve used the map they may decide to explore the rest of the Guild web site, or not. And, with an easy to remember URL to give to people, we can print bumper stickers and other small give-away promotional material.